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Weber® Big Grill Giveaway

WEBER® BIG GRILL GIVEAWAY

When grilling season is on the way, Weber® Seasonings likes to let you know it! We partnered with FREEOSK® in Sam’s Club for a grilling season promotion – a Weber® smart grill! We designed a “meat temperature guide magnet” for the FREEOSK® free sample, and pushed social ads through our food blog “The Real Kitchen.” We also used email marketing via FREEOSK® and our weekly recipes newsletter.

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Category: creative, promotions, marketing, shopper marketing

The emails reached almost 300K. Our social media ads reached 424K. This resulted in almost 40K total registrants for the grill giveaway and new subscribers to The Real Kitchen newsletter.