Steele Solutions is the nation’s leading designer and manufacturer of steel work platforms and structures used in distribution centers, fulfillment centers, sortation centers, warehouses, and factories around the globe. With a new business acquisition of Tiffin Metal Products, and an outdated website, Steele approached YellowDog for a new website that represented their new business model and new brand. We started with visiting the location to shoot photography and video, and interview the leadership team, where we learned all about the material handling business. The new site is a wealth of information, designed to give a potential customer the best education to make an informed decision to expand their warehouse. Fit, form, and function is how Steele works, and that is how we approached the structure of the new site – modern, organized, and reflects the new brand.
Category: creative, web development, copywriting, photography
