Since the pandemic started, Sam’s Club and marketers were forced to get creative with food demonstrations. Since sampling had been put on hold, the (CrossMark: Tastes & Tips sampling program) shifted from its usual format to featuring digital demos to spotlight items from national brands. By utilizing secondary merchandising space, updated demo stations in stores gives brands room to highlight brands and merchandise more product. YellowDog- working with Chicago based (PromoWorks) developed several digital demos featuring Tone’s®, Weber®, Member’s Mark™, Twix Shakers™, and Cinnamon Toast Crunch™ Cinnadust™. Each digital demo features a QR code that is linked to a product-specific video for more info. Pop by your local Sam’s Club to see all the latest digital demos for yourself!
Category: creative, video production, shopper marketing
