Beyond the Play Button: How Businesses are Winning at Video in 2025
Video isn't the future—it’s the now. According to Wistia’s 2025 State of Video report, video continues to dominate as the most engaging and versatile form of content. But while consumption is up, engagement is dipping, and businesses are grappling with the demands of producing content that keeps viewers interested—and converts. Here’s
Podcast Power: Why Industrial Businesses Should Embrace Podcasting
In today's fast-paced digital landscape, businesses in the automotive, manufacturing, and industrial sectors are continually seeking innovative ways to connect with their audiences, establish thought leadership, and drive growth. One medium that has emerged as a powerful tool in this endeavor is podcasting. By leveraging the unique attributes of podcasts,
AI Can Find Leads—But People Close the Deal
AI Can Find Your Ideal Customers, But Only Humans Can Build Real Relationships Artificial intelligence (AI) is transforming the way B2B marketers find and engage with their ideal customers. From predictive analytics to automated lead scoring, AI enables businesses to identify prospects faster and more efficiently than ever before. • AI-powered tools
The Future of Search: Google’s 2025 Update & What It Means for Your Website
Staying on top of Google’s ever-evolving algorithm is crucial for maintaining search rankings and organic traffic. In 2025, Google rolled out a major update aimed at improving search relevance, user experience, and AI-driven results. This update has already shifted rankings, leaving many marketers wondering how to adjust their SEO strategies. What’s
Cracking the Code: How B2B Email Marketing Is Evolving in 2025
Email marketing continues to be a cornerstone of B2B communication, offering unparalleled ROI and direct engagement with target audiences. As we navigate through 2025, several emerging trends are reshaping the email marketing landscape. Understanding and implementing these trends can significantly enhance your campaigns and drive business growth. hyper-personalization through ai In 2025,
Why Humor in Advertising Works: Making Both B2B and B2C Customers LOL Their Way to Purchase
Let's face it – nobody wakes up in the morning excited to watch advertisements. Unless, of course, it's Super Bowl season, when we actually look forward to commercials. Why? Because they're funny! And that's not just a coincidence – it's psychology at work. The Science Behind the Snicker When we laugh,
Love, Laughs, and Cockroach Names: The Most Fun Valentine’s Day Promos of the Year
Valentine’s Day is just around the corner, and while classic roses and chocolates are always a hit, some brands are taking a more playful approach to the holiday. From heart-shaped pizzas to the chance to name a cockroach after an ex, these quirky promotions add a little humor and creativity
Dog Blog 62.0 – TikTok is Changing Advertising
TikTok is a video-focused social media platform that continues to grow. The platform has over 1 billion users and is available in over 150 countries, making it the fastest growing social media platform of all time. A common misconception many people have about the platform is that it is only for
Dog Blog 60.0 – Marketing to Millennials, a Miniseries: Part 2
In our last issue, we covered some of the primary reasons marketers make millennials their top priority. Whether you’ve decided to make the millennial bracket your focus or not, we invite you to look at focusing your marketing efforts on “the people of today” – rather than a group
Dog Blog 58.0 – Video Marketing Essentials
Maybe your business hasn’t jumped on the video marketing bandwagon yet, but we guarantee you’ve at least experienced video marketing over the past few years. Video marketing (or VM as we will refer to it in this article) is everywhere – whether you’re actively searching for it or