Cracking the Code: How B2B Email Marketing Is Evolving in 2025
Email marketing continues to be a cornerstone of B2B communication, offering unparalleled ROI and direct engagement with target audiences. As we navigate through 2025, several emerging trends are reshaping the email marketing landscape. Understanding and implementing these trends can significantly enhance your campaigns and drive business growth. hyper-personalization through ai In 2025,
Why Humor in Advertising Works: Making Both B2B and B2C Customers LOL Their Way to Purchase
Let's face it – nobody wakes up in the morning excited to watch advertisements. Unless, of course, it's Super Bowl season, when we actually look forward to commercials. Why? Because they're funny! And that's not just a coincidence – it's psychology at work. The Science Behind the Snicker When we laugh,
Love, Laughs, and Cockroach Names: The Most Fun Valentine’s Day Promos of the Year
Valentine’s Day is just around the corner, and while classic roses and chocolates are always a hit, some brands are taking a more playful approach to the holiday. From heart-shaped pizzas to the chance to name a cockroach after an ex, these quirky promotions add a little humor and creativity
Dog Blog 23.0 – Missing the Mark
Before I get started on what's going to sound like a personal attack - I will say that I have nothing against the Garnier company, the products they make (I actually use quite a few of them), or the agency they've hired to do their branding and packaging design.
Dog Blog 18.0 – Creativity Conundrum
Is it just me, or does winter (January/February in particular) cause a serious lack of creativity? This is probably just sounding like one big excuse, but lately I'm feeling like the "winter blahs" are causing a serious lack of inspiration. Getting up when it's still dark outside, leaving
Dog Blog 6.0 – Building Your Armor
This is a post we published on LinkedIn back in September. We thought you might enjoy it, so we're doing a little re-post action here today! It all starts in school. In math class, you either have the formula right or wrong. In history class, you memorize significant events and