Updating Your Website
It’s like everything else, even workout shoes don’t last for more than a few years. Websites are no different. At the end of 2016 I had a chance to visit our website (like I visit my mother) not as often as I should, and I noticed we were
Dog Blog 28.0 – A Brain Holiday
Right now (mid- to late December) is a tricky time of year. On one hand, you have clients emailing and calling like crazy, looking for help with last minute projects and deadlines. On the other hand, you have clients who have completely disappeared from existence and won't return
Dog Blog 27.0 – Win Them Back, or Let Them Go?
You have probably experienced this predicament at some point in your career - when working with a client starts to become more dreadful than it is enjoyable. Nobody is seeing eye to eye, every project gets dragged on forever, and everything about working together starts to become just plain
Dog Blog 26.0 – Enjoy the Moment
A couple weeks ago, we wrote a post about how marketers who start pushing the back to school season at the start of July are grating our nerves. We know people like to prepare, and we know a lot of schools start early these days, but we got to
Dog Blog 24.0 – Is Social Media for Me?
It seems like lately, the most frequent questions we receive from our clients are concerning social media. Specifically, clients want to know: Do I really need it? What it will do for me? Is it too late to get on board? Here are our responses: The more you get your name out there, the better It won't
Dog Blog 23.0 – Missing the Mark
Before I get started on what's going to sound like a personal attack - I will say that I have nothing against the Garnier company, the products they make (I actually use quite a few of them), or the agency they've hired to do their branding and packaging design.
Dog Blog 18.0 – Creativity Conundrum
Is it just me, or does winter (January/February in particular) cause a serious lack of creativity? This is probably just sounding like one big excuse, but lately I'm feeling like the "winter blahs" are causing a serious lack of inspiration. Getting up when it's still dark outside, leaving
Dog Blog 17.0 – Resolutions Made Public
This year, the YellowDoggers have decided to kick off 2016 by sharing our New Year's Resolutions. Now that we're making them public, we have to keep them, right? We'll have to check back in mid-year to see if we're still staying true to our resolutions or if we've
YDP PR Alert: MarChem Receives SPI Gold Safety Award
Below is a press release for a couple of clients that we are proud to work with - MarChem Polyurethane and Accella Performance Materials. We're always happy to spread the word when a client has good news! MarChem Polyurethane Systems, a Division of Accella Performance Materials, Receives SPI Gold Safety
Dog Blog 14.0 – Champion Aerospace’s Website Launch
The word "launch" is appropriate for our newest client, Champion Aerospace, since they have been powering aircraft since the days of the Wright brothers. While they've been busy launching aerospace ignition systems and airframe power components, YellowDog has been busy launching their completely redesigned, refurbished, and rebranded company website. Luckily