Cracking the Code: How B2B Email Marketing Is Evolving in 2025
Email marketing continues to be a cornerstone of B2B communication, offering unparalleled ROI and direct engagement with target audiences. As we navigate through 2025, several emerging trends are reshaping the email marketing landscape. Understanding and implementing these trends can significantly enhance your campaigns and drive business growth. hyper-personalization through ai In 2025,
Why Humor in Advertising Works: Making Both B2B and B2C Customers LOL Their Way to Purchase
Let's face it – nobody wakes up in the morning excited to watch advertisements. Unless, of course, it's Super Bowl season, when we actually look forward to commercials. Why? Because they're funny! And that's not just a coincidence – it's psychology at work. The Science Behind the Snicker When we laugh,
The Future of Social Media
As we move further into 2025, the digital landscape is evolving faster than ever. After analyzing 97 trend reports on social media and influencer marketing, one thing is clear: businesses need to be smarter, more authentic, and deeply in tune with their audiences. Here’s how you can apply these key
Love, Laughs, and Cockroach Names: The Most Fun Valentine’s Day Promos of the Year
Valentine’s Day is just around the corner, and while classic roses and chocolates are always a hit, some brands are taking a more playful approach to the holiday. From heart-shaped pizzas to the chance to name a cockroach after an ex, these quirky promotions add a little humor and creativity
Retail Apocalypse?
What 15,000 Store Closures Mean for Businesses in 2025 The retail landscape is rapidly shifting, with over 15,000 stores expected to close by the end of 2025. Major chains like Macy’s, Walgreens, and 7-Eleven are part of this trend. While some view it as the “retail apocalypse,” it’s clear that the
Transforming Your Business With AI: A Practical Guide
The AI revolution isn't coming - it's already here. Businesses that aren't actively implementing AI solutions risk falling behind their competitors who are leveraging this technology to streamline operations, enhance customer experiences, and drive innovation. Recent data shows that 83% of companies identify AI as a top strategic priority for 2024,
Goodbye TikTok, Hello RedNote: How Gen Z is Responding to the 2025 Ban
The Ban That Shook Social Media On January 19th, 2025, TikTok is scheduled to be banned from the United States, marking the end of an era for millions of American users. While some dismiss it as just another social media platform, the impact of this ban reaches far beyond casual entertainment. TikTok
How Businesses Can Stay Ahead of the Game in 2025
As we step into 2025, the B2B marketing landscape is evolving with several key trends that businesses should embrace to stay competitive. After reviewing Forbes Communications Council members review of what they expect to see in 2025. We’ve narrowed it down to our Top 10 Emerging B2B Marketing Trends for
Dog Blog 62.0 – TikTok is Changing Advertising
TikTok is a video-focused social media platform that continues to grow. The platform has over 1 billion users and is available in over 150 countries, making it the fastest growing social media platform of all time. A common misconception many people have about the platform is that it is only for
Dog Blog 61.0 – Creativity During Uncertainty
As you're aware, during the past week or so, pretty much every business in this country (and the world) has needed to re-evaluate the way they operate. We'll admit that it's easy to feel panicky, defeated, and clueless how to adapt to the "new normal." Whether you've been