Can We Please Just Enjoy the Moment?
Revised June 2025 A couple weeks ago, we wrote a post about how marketers who start pushing the back-to-school season in early July are really grating our nerves. We get it, people like to prepare, and yes, a lot of schools start early now. But we’ve been wondering: are marketers pushing
Beware the Buzzwords: Why Real Marketing Results Still Matter
Revised June 2025 Let’s talk about “social media gurus.” Or influencers. Or “fractional CMOs.” Or “AI-powered digital disruptors.” Whatever they’re calling themselves this week. They’re everywhere. They’ve read one article about Threads or TikTok and suddenly they’re experts. They’ll tell you things like: “You’re not leveraging your audience potential!” “Your brand equity isn’t aligned with
When Creative Undermines the Message
Revised July 2025 Let’s start here: I have nothing against Garnier. I use several of their products. And I’m sure their internal team, along with their agency, put in real work developing the Whole Blends line. But as a brand strategist, I can’t ignore what feels like a major miss in their
The Creativity Conundrum: When Is an Idea Truly Yours?
Even the most creative teams hit walls. Moments where confidence dips and ideas stall. If you’ve ever felt like your well of creativity has run dry, you’re not alone. Is it just me, or does winter, especially January and February, crush creativity? Maybe it’s an excuse, but the “winter blahs” have been
Is Your Website Helping You Grow—or Holding You Back?
Revised July 2025 We hear it all the time: “We just need a website.”But that mindset is like saying, “We just need a sign on the door.” Technically true but completely misses the point. Your website isn’t just a place for people to land. It’s a launchpad. A hub. A conversion machine.